Oyinkan is a creative strategist, producer, and designer building the industry-shifting brands of the future.  

Welcome

how we can work together

Creative Strategy & Production

Translating cultural strategy into measurable business results through multi-platform campaigns and activations.

See selected projects

Speaking Engagements & Media Inquiries

With platforms focused on how to build brands that sustain valuable relationships with their target audiences.

About Oyinkan

Brand Identity & Design Studio services

For problem-solving, industry-shifting businesses who want to develop bold and resonant brands that stand apart from the trend.

See studio services

strategic approach

A simple line drawing of a living room scene with a sofa, a hanging light fixture, a small side table with a flower pot, and a corner plant.

uncovering the cultural insights that make brands resonate with real people.

The work I'm most proud of reflects the specific communities, sub-cultures, and lived experiences of the people it’s made for. I build multi-channel campaigns that begin with uncovering insights, building stories that connect, collaborating with community partners, and then translating messaging across multiple platforms.

From brand strategy to design and creative production—my career in creative marketing has taught me that the best results come from work that is specific, culturally resonant and championed by the people.

A woman with curly hair wearing a black jacket, black Adidas sweatpants, and black and white Converse sneakers, dancing outside a building with large windows and signs that read 'Sandra' and 'Black' for Spotify's African Heat campaign launch.

Creative Strategy

Spotify

spotify: african heat to the streets shortlisted as one of music ally’s best music marketing campaigns of 2021.

Case Study