Diet Cunt
Project Brief
Diet Cunt is a lifestyle platform and beauty brand created by and for women who define womanhood on their own terms. They create daring media content and luxurious beauty products for women who are breaking traditional molds and expanding beyond linear definitions of self.
The Diet Cunt team approached Studio Oyinkan to help them develop their brand from strategy, to visuals to their materials ahead of their launch.
Service—Branding & Web Design
Brand Strategy Development
Brand Narrative
Visual Identity Design
Brand Style Guide
Packaging Design
Digital Materials
Website Design & Development
Copyediting
Creative Concept
“A place of worship”
The creative concept for Diet Cunt’s visual identity was inspired by the idea of seeing our beauty as “An ascension of our cultural identity.”
Creating this space where women can be reborn. A place where they can safely explore and honor their most authentic selves.
Visual Identity
The visual direction leaned into the concept of ascension, duality and sensuality—bridging the editorial foundation of the platform with the luxurious essence of a beauty line.
With bold colors, and deep, vivid, earthy and light tones—the color palette speaks to the unabashed femininity of the Diet Cunt brand.
Materials
In addition to digital templates to simplify their marketing materials the Diet Cunt team also wanted a packaging concept design for their upcoming product offering—a luxurious body oil.
Body oil packaging concept
Body oil packaging concept
Newsletter Templates
Social Graphic Templates
Website Design
The last phase of our branding project included designing the new Diet Cunt website. The goal was to create a nontypical digital space where Diet Cunt’s audience is actively engafed with their content and experiences, is driven to purchase their products, and leaves wanting to join their community.
The Client Experience
“
[My co-founder] and I needed someone to completely bring our lifestyle brand to life. Since neither of us knew how to build websites or a visual identity to a brand, we needed someone who had capacity to do a comprehensive brand identity.
When we were researching designers, Studio Oyinkan stood out because of her diligent and intentional approach to communicating the exact vision of our brand. Oyinkan helped build out our website, newsletter, podcast, and social media templates. Oyinkan went above and beyond to fill in the gaps we didn’t even know we had. I enjoyed Oyinkan’s timeliness, intentionality, creativity, and thoroughness.”
