Loula
Project Brief
Loula is a healthcare services tech company with a mission to help make doula care more accessible in the U.S. They approached us for branding ahead of their beta launch. For a nimble early-stage startup we recommended our Studio Intensive package which delivered a cohesive, yet simplified visual identity in just one week.
Service—Studio Intensive
Brand Clarity Workshop
Visual Identity: Logos (2), Color palette, typography, accents
Brand Style Guide Mini
Website Concept
Illustration Curation
Logo Design
The visual direction for the logo was inspired by pregnant bodies, babies, round, bold and imperfect edges.
Illustration
The Loula team also wanted a small selection of illustrations to support their imagery and we curated a selection of licensed illustrations customized to fit the brand colors.
Website Concept
The Client Experience
“Oyinkan crafted a cohesive brand identity that truly captured the essence of our early-stage company while allowing for the flexibility we need as we grow and evolve. She struck the perfect balance between incorporating our feedback and providing thoughtful, strategic guidance, even pushing back when necessary to ensure the best outcome.
Working with Studio Oyinkan requires trust in the process—and it’s worth it. Oyinkan delivered all assets on time, exactly as promised, and worked with us to create a tailored package that met our specific needs. Her professionalism, creativity, and deep understanding of brand development made this a seamless and rewarding collaboration.
We can’t wait to work with her again and highly recommend her to any company looking to bring their brand to life.”
