ENYA by Amma
Project Brief
ENYA by Amma is an affordable luxury clothing brand featuring womenswear pieces offering a fresh and renewed take on African fashion. ENYA celebrates cultural heritage, slow fashion, and timeless style.
As one half of the mother-daughter founder duo, Oyinkan designed the brand identity, visuals and website for the newly launched brand.
Service—Branding, Web Design & Campaign Development
Brand Strategy Development
Brand Narrative
Visual Identity Design
Brand Style Guide
Packaging Design
Digital Materials
Art Direction
Website Design & Development
Brand Narrative
Photo by Gina Cherelus
“we cherish the opportunity to return to what we already know”
A core facet of ENYA’s identity is in it’s celebration of tradition, and this concept of seeing ourselves through our own eyes. ‘Enya’ or ‘anya’ is the igbo word for eye—The concept of seeing is used to describe love. In Igbo to love is to see somebody with your eyes, and to see them fully in their humanity. It’s a philosophy that can be found across many African cultures, we emphasize the importance of community and what it means to see each other.
Campaign Photography by Adebayo Jolaoso
Visual Identity
The visual direction is clean, strong and clear—the logo icon taking its inspiration from the meaning of ‘Enya.’
The color palette is warm, earthy, natural and understated—mirroring the soft yet bold feel of the brand.
Campaign
Campaign Credits
Director: Chika Okoli
Producer: Fatogun Ifeoluwa
Photographer: Adebayo Jolaoso
Model: Najma Onyeka
Model: Ruth Vader
Styling: Louie
Makeup and hair : Oyetade Elizabeth
PA: Omojola Hannah
Film Credits
Director: Chika Okoli
Producer: Fatogun Ifeoluwa
DOP: Emmanuel Ndubisi
Sound: Adesoji Oyetayo
Makeup: Oyetade Elizabeth
Makeup assistants: Quadri Noimot, Eze Evelyn
Camera assistant: Daniel Obasi
Post production: Iyanu Wonder
Watch the short film on the making of ENYA
Materials
Hang tags
Packaging Design
Catalogue Design
Mini Zines
Website Design
Website design and development for the e-commerce store was done on Shopify. For the debut collection, we wanted to feature the imagery and the story of the brand as an introduction to ENYA’s new audience.
