Omolara Designs
Project Brief
Omolara Designs is a jewelry design company run by a mother and daughter that seeks to empower people to look and feel their best and express their inner selves through adorning their body with quality, affordable jewelry.
Omolara Designs approached us to develop a brand system for them that would speak to the playful, curious and accessible elements of the brand that would translate across different the ages and backgrounds of their core audience.
Deliverables
Brand Strategy
Visual Identity Design
Content Strategy
Logo Design
The logo design was inspired by the confident simplicity of the brand. The original typeface is a serif font that has been customized to tie in elements of playfulness with custom glyphs as well as clean lines to give a lighter feel to the letters.
Accents
Mobile website concept
